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Publicity Activities

Through its wide-ranging publicity activities, Sawai is helping to raise awareness of the effectiveness of generic drugs and promote their use.

In 1997, when there was little awareness of generic drugs among the general public and even among medical professionals, Sawai became the first generic drug manufacturer to place advertisements in general newspapers. That marked the start of our efforts to promote understanding about and increased use of generic drugs. Subsequently we began to place newspaper advertisements and TV commercials, and in recent years we have also sponsored various health-related programs. In addition, we are continually improving the content provided on our website for medical professionals and the general public.
We will continue to use dynamic advertising activities to promote increased use of generic drugs, while also building the profile of the Sawai brand.

  • TV Commercial: History of innovation and challenge

    TV Commercial: History of innovation and challenge
  • TV Commercial: Innovation in drug manufacturing

    TV Commercial: Innovation in drug manufacturing
  • TV Commercial: Stable supplies

    TV Commercial: Stable supplies
  • An advertisement in a specialist journal for medical professionals

    An advertisement in a specialist journal for medical professionals

  • The Generics Handbook

    The Generics Handbook
  • An information website for
    medical professionals

    An information website for the medical professionals
  • A cancer-related information website for medical professionals

    A cancer-related information website for medical professionals
  • An information website for the general public (Sawai Health Promotion Dept.)

    An information website for the general public (Sawai Health Promotion Dept.)
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